Achieve great results About homework tasks during the program Dream Bigger - setting up goals
Brow artist profession
Health and safety
Room setup and equipment
Tools and products a brow artist needs
Cleaning and disinfecting your tools.
Types of hair
Hair porosity, how to work with different hair porosities
Hair structure
Skin types
How to correctly prepare the skin for tinting
How to achieve longer lasting colour on the skin. About skin layers.
How to avoid “patchy” colouring of the skin
What is brow mapping
Brow sectioning and proportions
The main 5 structural points of the brow
Understanding of the shapes
Professional brow drawing on face charts
Classic brow mapping and sculpting
Powder pencil mapping technique
Benefits of waxing, different types of wax
Pros and Cons of using wax
Protocol of working with hot wax
Wax application technique
Pre/post wax products
Contraindications
Reactions after waxing
How to choose the tweezers
Correctly holding the tweezers
Makeup after waxing - yes or no
Hair structure analysis
Hair growth stages
Chemical structure of the hair
Understanding the natural pigment
Working with HDL -hair depth level
Working with the colour wheel + neutralisation
Colour temperature and intensity
Tint ingredients analysis
Different types of dyes
Different types of oxidants and ratio rules
How to easily choose the correct dye colour for your client
Henna characteristics (and difference with tint)
Henna ingredients analysis
Allergies and patch test
Contraindications
Main myths in working with henna
Skin prep
Henna mixing
Different Consistencies for henna.
Henna effects - ombre, natural, graphic
Henna application technique
Aftercare
How to build a professional relationship with your clients
Correct communication which generates bookings
How to correctly take bookings
How to avoid “no shows”
About cancellation policies
Dealing with complaints and difficult clients
How to find models
Collecting reviews
Analysing competitor/ local prices
Principle of setting up the price
The truth about discounts and offers
Selling price list
Purpose of social media
Set up a correct nickname
The selling avatar
Correct search line
Selling bio on instagram
Call to action
Importance of highlights
The selling feed
Types of content
The power of stories
Types of stories content
Best phone for beauty business
Camera settings for pictures
Camera settings for videos
Secrets of selling pictures
How to hold the phone correctly
Best angles to show your work
Best light for beauty business
Effective retouch on your phone
Building clientele through advertising
Free advertising methods
Paid advertising methods
incl. 2 live Q&A sessions incl. 3 months access incl. homework and feedback from trainer incl. students support chat incl. downloadable materials incl. 4 certificates *for UK participants - an additional option to take VIP or group offline class and obtain accredited certificate for extra fee
convenient app where you can watch online video lessons